Tuesday, April 19, 2011

Eyes for Ads

What is "good" design? That is obviously a very subjective question. Almost as subjective as the "what is art" question - but not quite. Art can be art, but be poorly crafted/conceived/executed/etc. Design is art with a purpose, it can't be thrown together. Think of art as the bullet and advertising design as the gun.

So I'll tell you what "good" design is - it is a "good" conversation. The conversation doesn't have to be positive (it can even be horribly depressing), it just has to make you pay attention. A good message forces you to listen, and doesn't let you know it's making you pause. "Good" design is the hobo holding a sign that reads, "I need money to buy drugs, alcohol, and hookers".

If you're like me, you're disgusted with bad design. And if you're not, start trying to be - because as design gets better, it also gets worse. You don't want to own a Snuggie blanket and not know it's a joke. So join me in highlighting great design and bashing on bad design. Just think, you could be seconds away from being your own favorite art-critic.

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