Sunday, May 15, 2011

Great Movie Posters

Levi's had a "rolling roadshow" in 2010. It was a movie event sponsored by Levi's that took place at different event spaces/establishments on different dates. The movies shown were classics, including Red Dawn, Robocop, There Will Be Blood, Dirty Harry, Rocky, The Godfather, etc.

Whoever did their posters, pat yourself on the back. They stay true to the original movie while utilizing a new and artistic design. There are references in the compositions that speak to people that have experienced the films. However, the designs are efficient enough to tell a new/potential viewer the feel of the movie.

The Godfather poster is very clever, but I don't think that someone who's never heard of the movie would get it. Screw whoever hasn't heard of the Godfather though.

Dirty Harry is probably my favorite. I bet Clint would like that on his wall. It is so minimal yet conveys so much emotion and reveals key plot/character notes. On that note the There Will Be Blood poster does that too. The black minimal space hits me just right.

These designs go to show you that good ideas/design/advertising must be honed down to its most minimal state. They are easy to look at,  get information from, and to recognize. Orange usually bugs me too, but not here - looks vintage, not cheesy.








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