Some guy named Dustin got a Honda tattoo, so Honda's VP of marketing Steve Center got a fake tattoo of Dustin's face and name. But it's fake. I don't see Dustin getting attention for a henna tattoo, Steve. Way to drop the ball. I did like how awful the tattoo looked, which would have made the stunt so amazing if it were real.
So then a girl painted Honda logos on her toenails. First of all, big whoop - not exciting. So Honda's assistant manager of interactive marketing painted the fan's name on her toes. Again, really not interesting. Did you walk around in sandals for a week? Nope.
Then we get a guy who mows a Honda logo in his lawn. So Honda mows his name into their corporate office lawn. Ok, simple, kinda creative, I'll work with you on this one.
Why I'm complaining about these publicity stunts is because they're all temporary. Nail polish comes off, grass grows back, and ball-point pen washes away with warm water.
Second, the only stunt with legs (the grass cutting one) is really small, and wasn't conceptually expanded. Why didn't they put other names/pictures of other fans on the Honda website/building/advertising. The campaign could have been the "You love Honda, we love you" campaign or something. Honda could have at least mowed his last name in there too. One million guys named Chris are reaping the reward that the real Chris mowed his little heart out to get.
It obviously takes a good concept to get my attention - but I'm mad because you took that good concept and made me hate it. I get it, you want to be personal, different, and "hip". But who the hell looks at your lawn, your toenails, or a fake tattoo. I'll tell you who, a few people at a press conference and Chris, Cristina, and Dustin. That's all folks.
Let's get creative Honda. Make a Honda Civic "Chris Edition" or something. Something more permanent/memorable.
No comments:
Post a Comment